CareCentric Announces Corporate Re-Branding Campaign

A new corporate identity re-energizes the CareCentric brand and communicates a new strategy to home care providers nationwide.

Atlanta, GA (April 1, 2005) CareCentric, Inc., a leading provider of technology, business operation and outsourcing solutions for home care providers, unveiled today a major, nationwide re-branding campaign designed to enhance the CareCentric corporate brand, focus attention on their 30-year healthcare market leadership, and communicate a strategic new direction as a complete source for technology, operation and outsourcing solutions.

The re-branding campaign includes the launch of a new corporate identity platform and logo that will support all direct mail, print, broadcast and web-based communications with current and prospective customers throughout the home care industry. The re-branding supports the company’s commitment to provide home care providers with options for how they choose to grow and operate their business through a combination of cutting edge technological advancements and business operation and outsourcing expertise.

“Today we introduce a new image and identity that propels our vision of enabling the home care industry to communicate whenever and wherever they need – across the entire continuum of care,” stated John Festa, CEO and President of CareCentric. “Our integrated, internet solutions and outsourcing services are designed to drive business change and innovation, open up the flow of information between the physician and the point of care, enable easy access and exchange of information from other systems and organizations – enable our customers to succeed now and in the future. ”

The new identity is focused on a friendly, personal style that speaks to and reflects the attitude of a caring-centered customer base. It supports a focus on solutions designed with the individual home care provider in mind no matter what role they play. From CEO to intake coordinator, CareCentric solutions are aimed at providing the tools for success. CareCentric’s innovative blending learning concepts for education and support are unparalleled in the industry. Outsourcing services provide strategic benefits for any size organization through rapid deployment of the latest technology, reduction or relocation in cost and headcount, a shift in capital spending to operating budgets, corporate compliance management, and an increase in competitive advantage.

The re-branding comes at a critical point in the evolution of CareCentric offerings and coincides with an April Medtrade Conference premier of the Ac-Cura™ HME module for home medical equipment providers. Ac-Cura HME is the latest addition to the integrated, internet-based Ac-Cura solution for Home Health, Point of Care and Hospice. Ac-Cura utilizes Microsoft.NET technology and enables single patient data entry and easy access to information across multiple lines of business. In addition, CareCentric continues to expand their outsourcing portfolio with the most recent addition of automated compliance management solutions for worry-free corporate-wide compliance.

CareCentric provides information technology systems and services to over 1,200 customers. CareCentric’s customers include freestanding, hospital-based and multi-office home health care providers, including skilled nursing, private duty, home medical equipment and supplies, home care pharmacy and hospice. Complete information solutions enable these home care lines of business to utilize and generate comprehensive, integrated financial, operational and clinical data. CareCentric is headquartered in Atlanta, Georgia, with offices nationwide.